I designed a cookbook-centered campaign called Rescue the Flavors for the fictional company Ecobite, creating a cohesive system that included brand identity, product design, marketing visuals, and a digital checkout prototype.

To raise awareness about food waste and inspire people to repurpose leftover food through creative cooking and sustainable habits.

This project demonstrates how storytelling through design can shift user behavior and highlight sustainability. It also strengthened my ability to connect print, brand, and digital platforms into a seamless experience.

I learned how to unify branding and user experience across multiple mediums, manage complex design systems, and communicate impactful messages through visual storytelling.