Reimagining Third Spaces
A brand design ecosystem bridging the gap between fast-paced city life and mental well-being. By integrating physical sanctuaries with intuitive digital habit-building, Urban Oasis provides a sustainable retreat for modern communities to pause, reconnect, and recharge.
Role
Branding, Interaction design, Product design, Service design, Print Design
Timeline
4 months
Team
Brianna & Siena
Tools
Adobe Suite, Figma, Sketchup
Here is a brief project breakdown to quickly skim
Quick Overview
What did I do?
I served as the lead Product and UX Designer across the full lifecycle, crafting the brand identity, website, and cross-platform interaction design to bridge physical garden spaces with digital wellness tools.
Why was it done?
The project aimed to combat urban stress and the lack of "third places" by creating a holistic ecosystem that reinforces mindfulness habits through both physical environments and digital tracking.
What impact did it have?
I successfully established a unified service design concept that simplified eco-education and fostered community engagement, creating a continuous loop between a physical sanctuary and a digital habit-builder.
What did I learn?
I learned how to use minimalist UI and graphical elements to reduce cognitive load and maintain a consistent brand "feeling" across both tangible and virtual touchpoints.
Creative Solution
Urban Oasis values community, mental wellness, and sustainability. We create eco-friendly spaces within urban green spaces where people can connect, recharge, and learn.
